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Accept that networking is the most effective and cost effective way to build your personal brand as well as your business.

• Plan your networking strategy - get a copy of the guest list at functions and plan who you want to meet.
• Be up to date with current events - read industry newsletters, business dailies and management journals
• Have an interesting joke or story to tell to break the ice.
• In order to create a good first impression you need: preparation, confidence and business cards. It never ceases to amaze me the number of people who attend conferences or networking events with no business cards. Business cards are a vital part of your networking toolkit!
• The better prepared you are for networking events, the more confident you’ll feel and the more the fruitful the contacts you will make.
• Think about what message you want to convey through your body language and adapt your dress code accordingly.