When most businesspeople are asked whether they see themselves as salespeople, they shake their heads vigorously as their job description said nothing about selling. This is the first mindset change that needs to take place in building your own personal brand. Even if you are employed by an organisation- your “sales product” is one hour of your time. You may sell 160 hours per week to one company if you are a full time employee, or if you are self employed you will sell a variety of hours to different organisations. The most important point is that you are the product, selling yourself, and your time every day. If people don’t buy or like you they won’t pursue the relationship and won’t be exposed to you or your company’s services.
Performance theory indicates that on average 45% of people could do the same job as you. Another 45% could perform the job better than you. Where you are unique is in your top 10%- this is where you are in your flow or your “zone” as sports stars call it. Athletes compete in their top 10% zone all the time as it’s what makes them unique and is the edge they have over their competitors.
Your brand needs to be built around your top 10% zone, as it is in that space were you are fulfilling your life’s purpose and doing the work you were meant to do. I studied to be an accountant and I know that I would never have been performing in my top 10% zone dealing with figures all day. I could’ve ended up being a mediocre accountant but I would never have achieved true success, fulfillment or happiness as I wouldn’t be doing the work I was born to do. Knowing this, my brand then needs to be built around my top 10% zone which is training, consulting and speaking.
- Do you know your strengths?
- Is your career aligned to your “top 10%” zone?
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